Halaman

Jumat, 28 Januari 2011

Nice Song




Grow Old With You lyrics
Adam Sandler

I wanna make you smile whenever you're sad.
Carry you around when your arthritis is bad.
Oh, all I wanna do is grow old with you.
I'll get your medicine when your tummy aches.
Build you a fire if the furnace breaks.
Oh, It could be so nice to grow old with you.
I'll miss you, kiss you.
Give you my coat when you are cold.
Need you, feed you.
Even let you hold the remote control.
 So let me do the dishes in the kitchen sink.
Put you to bed when you've had too much to drink.
Oh, I could be the man who grows old with you.
I wanna grow old with you.

Still Got The Blues lyrics
Songwriters: Moore, Gary;

Used to be so easy to give my heart away
But I found out the hard way
There's a price you have to pay
I found out that love, was no friend of mine
I should have known time after time

So long, it was so long ago
But I've still got the blues for you

Used to be so easy to fall in love again
But I found out the hard way
It's a road that leads to pain
I found that love, was more than just a game
You're playin' to win, but you lose just the same

So long, it was so long ago
But I've still got the blues for you

So many years, since I've seen your face
But here in my heart, there's an empty space
Where you used to be

So long, it was so long ago
But I've still got the blues for you

Though the days come and go
There is one thing I know
I've still got the blues for you

Selasa, 25 Januari 2011

How to Achieve Success Like Henry Ford (Ford Motor Company Founder)


Henry Ford (July 30, 1863 – April 7, 1947) was the American founder of the Ford Motor Company and father of modern assembly lines used in mass production. His introduction of the Model T automobile revolutionized transportation and American industry. As owner of the Ford Motor Company he became one of the richest and best-known people in the world. (Evan Carmichael )



#1) Believe In Yourself


“When everything seems to be going against you, remember that the airplane takes off against the wind, not with it,” said Ford.

It may seem commonplace today for people to have cars but when Henry Ford first came up with the idea to create a “horseless carriage” people thought he was crazy and would never succeed. “Failure is only the opportunity more intelligently to being again,” said Ford. “One who fears the future, who fears failure, limits his activities. I did not give up the idea of a horseless carriage which was considered merely a freak notion and many wise people explained with particularity why it could never be more than a toy.”

“Obstacles are those frightful things you see when you take your eyes off your goal,” said Ford. “The best we can do is size up the chances, calculate the risks involved, estimate our ability to deal with them, and then make our plans with confidence. There is no man living that can not do more than he thinks he can. Whether you think that you can, or that you can't, you are usually right.”

#2) Focus On Quality


For Henry Ford, building a quality product that he could proudly put his name on was his top priority.

“I do not believe in starting to make until I have discovered the best possible thing,” said Ford. “This, of course, does not mean that a product should never be changed, but I think that it will be found more economical in the end not even to try to produce an article until you have fully satisfied yourself that utility, design, and material are the best.”

Ford also believed in providing quality service for anyone who purchased his cars. “A man who bought one of our cars was in my opinion entitled to continuous use of that car, and therefore if he had a breakdown of any kind, it was our duty to see that his machine was put into shape again at the earliest possible moment.”

One of my favourite pieces of advice from Henry Ford sums up his belief on creating a quality product: “Quality means doing it right when no one is looking.”

#3) Build A Team


Henry Ford revolutionized the manufacturing industry and pioneered a number of unique and controversial labour policies. For example, he refused to give his employees titles and tried to make everyone feel equal. “I don’t believe in titles,” he said. “They make people think they are superior.”

Ford also believed in hiring people based on if they were willing to work as opposed to their previous experience. “It doesn’t matter to me if a man is from Harvard or Sing Sing,” he said. “We hire the man, not his history.” He also refused to hire experts believing that they would restrict the company’s ability to innovate and grow. “That is the way with wise people – they are so wise and practical that they always know to a dot just why something cannot be done; they always know the limitations.” What Ford was looking for was “a lot of men who have an infinite capacity to not know what can't be done.”

Finally, Ford believed in finding workers who wanted to support each other and not be carried by their co-workers. “You will find men who want to be carried on the shoulders of others, who think that the world owes them a living,” said Ford. “They don't seem to see that we must all lift together and pull together.”

True Story


Henry Ford shocked the world where he offered workers a $5 per day wage which was more than double what the average wage for workers was at the time. He called it the “wage motive” and as a result the best mechanics flocked to Detroit to work for him and he had very little employee turnover.

Billionaire Lessons from Ingvar Kamprad (from farmer to IKEA billionaire)



Today we're going to look at how a farm boy whose father told him that he would never make anything of himself used money his parents gave him for doing well at school to create his own little business. He named the company IKEA. This is the story of Ingvar Kamprad, one of the richest people in the world, and the top 3 lessons that you can learn from his success. (Evan Carmichel)


What is good for our customers is also, in the long run, good for us." - Ingvar Kamprad


Ingvar Kamprad (born 30 March 1926) was born in a small farming village in Switzerland where his grandfather had killed himself with a gun when he realized that he couldn't pay the mortgage on their family farm. Kamprad's grandmother then father kept the business going and his father frequently told him that he would never make anything of himself.

Determined to prove his father wrong, Kamprad woke up every morning at 5:50am by removing the 'off' button on his alarm clock. He then focused his efforts on his school work and was going to achieve until he made his father proud. After a particularly stellar year, his father gave him a cash reward as recognition for a job well done.

Kamprad used the money to start his own little business, a company he named IKEA. The name was a combination of Kamprad’s initials (I.K.) and the first letters of the farm and the village where he had grown up, Elmtaryd and Agunnaryd. He started off bidding for contracts to supply pencils and slowly expanded his business.

Today, IKEA has over 125,000 employees and Kamprad is the eleventh wealthiest person in the world, according to Forbes magazine, with an estimated net worth of US$23 billion.

Action Item #1: Build Around Your Customers

Too many entrepreneurs think they have a "great" idea and spend all their money and time developing it only to find out that customers don't want it. One of the best ways to ensure your success is to talk with potential customers, build your products and services around their problems, and give them practical solutions that they will pay for.

From the day he founded IKEA, Kamprad has been dedicated to providing good quality and well functioning products at low prices. This has been one of the key driving forces behind IKEA’s international success and the company hires its own designers, many of whom have gone on to win design awards over the years.

According to Kamprad: “To design a desk which may cost $1,000 is easy for a furniture designer, but to design a functional and good desk which shall cost $50 can only be done by the very best... We have decided once and for all to side with the many... What is good for our customers is also, in the long run, good for us.”

Action Item #2: Lead by Example

If you're building your business beyond yourself then you'll have to think about your leadership style and how you are going to inspire those working for you to give their best every day.

Kamprad believed that the best way to encourage hard work and a strong character in others was to exemplify that in his own life. Even though he's worth billions of dollars he still drives a 13 year old Volvo, often takes public transportation in Switzerland, doesn't have his own private office, and regularly flies economy class when traveling out of town.

According to Kamprad: “I’m a bit tight with money, but so what? I look at the money I’m about to spend on myself and ask myself if IKEA’s customers can afford it... I could regularly travel first class, but having money in abundance doesn’t seem like a good reason to waste it.. If there is such a thing as good leadership, it is to give a good example. I have to do so for all the IKEA employees.”

Action Item #3: Never Waste Your Time


You only have so many hours in a day to get work done and to accomplish your goals. Don't waste them! Every little step that you take to build your business will add up to big movements forward but you have to put the time in to turn your vision into reality.

Kamprad’s frugality is matched only by his desire to never waste his time. To that end he has built the IKEA corporate philosophy around efficiency and hard work. IKEA has always kept few layers of management, practically eliminated titles and privileges, and has almost no suits and ties in the office.

According to Kamprad: “Time is your most important resource. You can do so much in ten minutes. Ten minutes, once gone, are gone for good. Ten minutes are not just one-sixth of your hourly pay. Ten minutes are a piece of yourself. Divide your life into ten-minute units and sacrifice as few of them as possible in meaningless activity."

True Story

Kamprad has always been a fan of turning mistakes into opportunities. In 1956 a new IKEA employee had been standing with a colleague, trying to figure out how to get a bulky wooden table into the back of his car. Finally, against company policy, he said, “Oh God, then, let’s pull off the legs and put them underneath.” It was with that simple idea that IKEA would reorient itself towards the flat design production for which it has become famous today.

Quotes

"Waste of resources is a mortal sin at IKEA."

"Only those who are asleep make no mistakes."

"IKEA is not completely perfect. It irritates me to death to hear it said that IKEA is the best company in the world. We are going the right way to becoming it, for sure, but we are not there yet."

Rabu, 12 Januari 2011

Minggu, 09 Januari 2011

Surat dari Emak

Film pendek buatan Malaysia yang bercerita tentang kerinduaan seorang Ibu dimasa masa tuanya. Cerita ini bermula dari dibacanya surat yang ditemukan sepulang berkunjung dari pemakaman Ibu dua orang anak yang telah sukses dalam kehidupannya. selamat menikmati




Suggestive Selling



Menawarkan dan berhasil menjual!!, Ini adalah motif utama di balik setiap ideologi yang digunakan di dunia usaha. Jargon ini telah dipakai seluruh manajemen dan telah berkembang serta digunakan dalam rangka untuk mempromosikan penjualan dan memperoleh penghasilan. Suggestive Selling yaitu teknik menjual dengan menyarankan  adalah salah satu dari beberapa teknik yang dikembangkan oleh para ahli penjualan di seluruh dunia.

Didalam dunia usaha tujuan utama dari jangka panjang adalah berkembangnya organisasi usaha dari tahun ke tahun.

Berkembangnya usaha dari tahun ke tahun didasarkan atas keuntungan yang dihasilkan oleh usaha tersebut.

Keuntungan yang  didapatkan menjadi maksimum karena pengelolaan usaha dilakukan dengan baik dan yang terpenting adalah untuk mendapatkan dan memelihara pelanggan loyalnya sehingga didapatkan pertumbuhan terus menerus pada tingkat penjualannya.

Pertumbuhan penjualan

Pertumbuhan suatu usaha adalah dengan bertambahnya pelanggan yang menggunakan jasa usaha tersebut, baik pelanggan baru maupun pelanggan lama. Berikut ini ilustrasi dari pertumbuhan pelanggan dari suatu unit usaha.

Pertumbuhan pelanggan (Transaksi)



Pertumbuhan pelanggan (Transaksi)

1.      Pelanggan membeli
2.      Pelanggan membeli lagi
3.      Pelanggan membeli terus
4.      Pelanggan membeli terus menerus
5.      Pelanggan membeli terus menerus dengan frekwensi lebih sering

Pertumbuhan jumlah pembelian pelanggan (Ticket Average)

1.      Pelanggan membeli lebih
2.      Pelanggan membeli lebih lagi
3.      Pelanggan membeli lebih terus
4.      Pelanggan membeli lebih terus menerus
5.      Pelanggan membeli lebih terus menerus dengan frekwensi lebih sering

Pertumbuhan pelanggan (transaksi) dan pertumbuhan jumlah pembelian pelanggan (Ticket Average) dapat dicapai karena pelanggan merasa butuh dan puas atas pelayanan frontliner.

Definisi Suggestive Selling

Suggestive selling technique diartikan secara harfiah dapat didefinisikan sebagai suatu teknik penjualan yang dilakukan oleh frontliner untuk menambahkan beberapa penjualan item dengan penjualan yang telah terjadi dengan cara menyarankan beberapa produk yang lebih baik dan berguna bagi pelanggan kedalam pesananya

Suggestive Selling dan Customer Satisfaction

Suggestive selling meningkatkan kepuasan pelanggan!! Tapi bagaimana hal itu terjadi? Dan bagaimana hubungan antara suggestive selling dengan kepuasan pelanggan? Ini adalah jawabannya.

·     Ketika kita, frontliner pada suatu organisasi penjualan menyarankan beberapa product yang baik, menjelaskan deskripsi product, manfaat dan harganya. Dan jika pelanggan merasa benar benar berguna dan layak, pelanggan pasti akan membelinya. Atau jika pelanggan merasa product tersebut tidak berguna maka pelanggan akan menghargai perhatian kita kepadanya dan mengagumi kepandaian kita dalam menawarkan. Jadi kepuasan pelanggan tercapai dengan terjual atau tidak terjualnya product tambahan yang kita tawarkan.
·         
       Perhatian yang kita berikan dengan suggestive selling akan membuat pelanggan selalu teringat dan mempunyai potensi membentuk dasar loyalitas pelanggan dan ingin kembali lagi. Dimasa depan, pelanggan akan selalu memprioritaskan restaurant kita untuk dikunjungi.

Suggestive Selling Techniques di Restaurants

Teguh adalah seorang cashier di sebuah gerai restaurant cepat saji, dia seorang yang terampil dalam melayani dan mengetahui perilaku customer. Dia punya kepandaian khusus untuk memberikan layanan pelanggan terbaik. Suatu saat dia dikunjungi oleh pelanggan regular, pelanggan tersebut berencana memesan mocca float dari sms blast yang ia dapatkan setiap minggungnya dikarenakan Ia sudah menjadi member. Teguh tidak hanya menerima pesanan customer tersebut saja, akan tetapi ia menawarkan paket yang sedang dipromosikan dengan harga yang sangat murah, disamping itu ia juga menawarkan bebrapa side item yang dengan mendesripsikan keunggulan dari menu tersebut. Karena cara menawarkannya membuat selera customer tersebut timbul maka customer deal dengan penawaran Teguh. Teguh tidak berhenti sampai disitu, ia juga menawarkan merchandise dengan menjelaskan keuntungan yang didapat. Walaupun customer sudah menjadi member akan tetapi dikarenakan teguh menjelaskan bahwa merchandise dapat diberikan sebagai hadiah kepada teman atau familynya maka akhirnya ustomer deal dengan penawaran terakahir Teguh.

Teknik suggestive selling tidak hanya berlaku untuk pembelian pertama saja, akan tetapi dapat dilakukan pada pembelian kedua, ketiga dan seterusnya. Berikut ini saya ilustrasikan bagaimana seorang customer service yang bertugas di dinning area melakukan suggestive selling untuk pembelian kedua, ketiga dan seterusnya.

Agus sudah 2 tahun bekerja di salah satu restaurant cepat saji di kawasan Atrium Senen, Ia sangat mengenal betul perilaku customer yang berkunjung disana. Agus mempunyai perilaku yang ramah dan pandai berkomunikasi dengan orang baru. Banyak customer datang tidak langsung memesan, dia menunggu teman, pacar atau koleganya baru kemudian memesan menu.  Suatu hari Agus melihat customer yang berkunjung sendirian, langsung duduk ditempat biasanya untuk menunggu temannya datang. Agus menghampiri customer tersebut dan menyapa, dengan sedikit berbasa basi Agus menawarkan minum dan snack sebagai teman menunggu, akhirnya customer memesan minuman ringan dan dua porsi snack. Tak lama kemudian teman customer itu datang, dan Agus menunggu beberapa saat lalu menghampiri mereka. Lalu Ia menyapa dan menawarkan menu yang dia sendiri mengantarkannya. Alhasil Customer deal dengan penawaran Agus. Setelah customer selasai bersantap Agus kembali menghampiri customer dan menanyakan bagaimana kualitas makanan yang mereka santap dan tak lupa meminta saran saran perbaikan pelayanan yang mereka alami di restaurant. Setelah mengucapkan terima kasih Agus kembali menawarkan menu untuk dibawa pulang. Karena Agus sangat menyenangkan maka customer memesan beberapa paket untuk dibawa pulang. Dengan cara tersebut Agus dapat membuat customer deal sampai pembelian ketiga hari itu juga.

Tip suggestive selling

Berikut adalah beberapa tips untuk Supervisor maupun staf untuk menerapkan teknik suggestive selling dan mempromosikan penjualan restaurant kita

·   Dengarkan dan penuhi keinginan pelanggan yang sudah mempunyai pesanan didalam pikirannya saat dia masuk dalam pelayanan terlebih dahulu.  Sarankan, apa yang kita ingin tawarkan setelah pelanggan selesai memesan. Jangan potong pembicaraan saat pelanggan memesan, karena dengan memotong pembicaraannya, pelanggan merasa terganggu. Gangguan tersebut membuat pelanggan mempunyai keraguan dalam pikirannya, bahwa cashier menyarankan hanya untuk meningkatkan penjualan dan tidak memiliki kepedulian akan kebutuhannya.

·       Jangan ragu! Jangan ada keraguan melakukan suggestive selling. Kita akan kehilangan penjualan ekstra untuk perusahaan karena keraguan dan keengganan kita.
·         
  Memahami kebutuhan pelanggan. Jangan hanya menyarankan apa yang terlintas dalam pikiran kita, karena hal ini akan menciptakan dampak negatif pada pikiran pelanggan. Oleh karena itu sarankan sesuatu yang relevan dengan kebutuhan pelanggan.

·      Hindari menggunakan kata-kata yang bersifat negatif seperti tidak, tidak mungkin, tidak bisa. Cari beberapa kata positif yang relevan yang tidak akan merubah arti, dan kita tetap mengakomodir pendapatnya. Misal, jika kita menyarankan sesuatu dan pelanggan datang dengan beberapa ide yang berbeda dan sayangnya kita kita tidak memilikinya, cobalah untuk menghindari jawaban seperti, 'Kami tidak memilikinya' atau 'Kami tidak melayani itu. Cobalah dengan kata kata ini, ‘Kami sangat menyesal, kami belum dapat memenuhi permintaan Bapak/Ibu sekarang. Saran Bapak/Ibu akan kami perhatikan.

·      Mengetahui apakah pelanggan sadar kesehatan dan sarankan menu yang sehat yang sesuai kepada pelanggan.
·  
    Tip lain yang sangat penting, adalah untuk mengulang suggestive selling kepada pelanggan lain. Mungkin pada pelanggan terdahulu suggestive selling kita ditolak. Jangan berkecil hati, karena beberapa pelanggan lain mungkin berlaku seperti itu. Ulangi lagi dengan semangat, antusias dan penuh senyum! Hanya berkata beberapa kalimat suggestive selling yang tidak memerlukan biaya tambahan.

Sebagai Supervisor, Anda mungkin menjumpai bahwa frontliner tidak benar benar  menerapkan suggestive selling atau tidak bersungguh sungguh hanya formalitas saja. Jadi, brief dan lakukan corrective training frontliner sesegera mungkin mengenai suggestive selling. Memberikan informasi kepada mereka tentang berbagai produk yang dapat dijual, mengatur workshop  Suggestive selling tentang bagaimana caranya meningkatkan kemampuan berkomunikasi, mendapatkan kepercayaan pelanggan  dan etika suggestive selling.

Ini hanya ide dasar tentang apa keajaiban suggestive selling yang dapat dilakukan untuk perusahan dan membantu mencapai pertumbuhan yang besar dalam penjualan. Beberapa orang mungkin merasa bahwa, mereka sudah berhasil membuat pelanggan membeli. Tapi ingat, bahwa kita tidak menarik atau mendorong pelanggan untuk membeli sesuatu. Kita hanya membuat saran.
 Dimana saran tersebut adalah saran yang mengakomodir keinginan pelanggan, menawar-kan product yang dibutuhkan pelanggan, product yang menguntungkan pelanggan, memberikan informasi product knowledge dan harga sebenarnya tanpa mengelabui pelanggan. Dengan kata lain saya dapat simpulkan bahwa suggestive selling menciptakan kepercayaan kita, perusahaan dan pelanggan. Apabila pelanggan sudah percaya kepada frontliner maka secara otomatis pelanggan akan loyal kepada perusahaan.